ART DIRECTION. CREATIVE PRODUCTION. STRATEGY.

Bumble — Global

Creative Production + Casting

2024

Led the casting of diverse talent, secured locations, and managed logistics for a three-day global Bumble campaign. On set, ensured the well-being of all talent and crew while working closely with the client and photographer to execute the creative vision efficiently and effectively, delivering a campaign that resonated globally.

Wagamama — soul club

Art Direction

2024

Wagamama UK campaign for Soul Club — the brands first loyality app. This campaign was all about shouting from the rooftops, using  high-notice OOH formats, radio, and social.

Pepperjack

Casting

2024

Managed casting for a two-day Pepperjack Wine campaign, focusing on street casting a diverse range of talent across various ages and demographics. Collaborated closely with the producer to bring the client’s vision to life, ensuring an authentic and engaging campaign. 

AWARD School

Art Direction

2024

AWARD School is where creativity gets a turbocharge. I survived (thrived?) during this 12 week creative bootcamp — turning wild ideas into polished gems.